Just saw BJP has jumped on one of those Instagram trends,making a whole series on PM Narendra Modi . And honestly,it feels like they are trying to launch him like a movie star .
The series is called Dhurandhar: Raw & Undekha and it dropped on June 18, 2026 . The whole point is to showcase Modi's big moments,his international trips,key domestic stuff,all of it .
BJP's post had very catchy caption announcing that the first episode is ready for viewing . It's exactly like how streaming services promote their new shows,trying to build hype.
And tbh,this is a very direct attempt to catch attention of younger audience who live on these platforms.
The public reaction is exactly what you would expect in Indian politics rn . Netizens have gone crazy in the comments section . Many people are praising BJP for being so innovative with their social media game and showing support for Modi.
But then there is the other side . Some critics are just calling it a public relations stunt and are questioning how authentic the whole "raw & undekha" thing really is. This just shows how polarized everything is.
Few things standing out in this campaign:
- The series title is Dhurandhar: Raw & Undekha and it launched on June 18,2026.
- It's using popular social media formats to connect with a younger voter base .
- Public reaction is completely split,with some loving it and others calling it pure PR.
And the name itself is a clever choice ah . It is clearly inspired by Dhurandhar film franchise,which was a huge box office hit . They are trying to use that movie's popularity to boost their own political message.
This whole thing shows how political parties are changing their game for digital world . Traditional rallies are one thing,but Instagram reels and web series are a whole new battlefield.
As elections get closer,we will probably see more of this kind of stuff . But you have to wonder if it actually convinces anyone new or just gets likes from people who are already supporters…
