It's always interesting to see a new brand suddenly get so much attention . And this news about Abaan Delights is exactly that,they've bagged pretty big award.
They were just named ‘Emerging Global FMCG Brand of the Year’ at the HT Media Presents Crafting Bharat Business Conclave & Awards 2026 . For a relatively new company,this is not small thing ah.
The brand was started by two entrepreneurs,Debashish Neogi and Saju Varghese . They have apparently grown very fast in super competitive FMCG space,especially with their premium chocolates under the name “Abaan Chocolates”.
And honestly,this is where it gets impressive .
The chocolate market is so crowded with big old players,making a name for yourself is a real challenge . It seems their whole strategy is about quality and giving a premium experience,which is probably how they managed to stand out .
Few things that this award seems to highlight:
- The brand's quick expansion and innovative product ideas .
- Their serious focus on product quality and making customers happy.
- Smartly blending premium feel with what people want today .
Of course,the founders Neogi and Varghese expressed their gratitude . They said their focus will remain on enhancing brand value,expanding their reach,and continuing with product innovation and customer satisfaction.
And tbh,it shows bigger trend rn . These new-age brands are really shaking things up,changing what consumers expect from products through clever branding and focusing on one category. They are creating a brand identity in very short time.
The whole FMCG sector is changing so fast with consumer demands . It will be interesting to see if Abaan Delights can keep up this momentum and really thrive in the global market…
